ADOPTA-ME.ORG

A new look for the #1 pet adoption website in Portugal

BRANDING, WEBSITE REDESIGN

Adopta-me.org is the go-to website in Portugal for placing pet adoption ads or finding a pet to adopt. The goal of this project was to update Adopta-mes branding and website, making it more pleasant and easy to use while respecting former users that are mostly non-tech folks like elders and volunteers from animal shelters.

Adopta-me.org is the go-to website in Portugal for placing pet adoption ads or finding a pet to adopt. The goal of this project was to update Adopta-mes branding and website, making it more pleasant and easy to use while respecting former users that are mostly non-tech folks like elders and volunteers from animal shelters.

adoptame_briefing
A Much Needed Rebranding

Although it already had some branding elements known to the public and a running website, these weren't updated since it was launched in 2001. The first phase of this project was a branding revamp. A new image was created, keeping some recognizable elements.

2_adoptame_stationary
Website Redesign

In order not to frustrate former users, the main structure of the website has been kept - free search on top of the page opposed to the logo, main navigation right after and search panel on the left bar. The new fonts are easier to read, the images were increased in size to help users foster empathy for the animals and informative areas were created to increase retention. The end result is an up to date UI design, friendlier even for non-tech users.

3_adoptame_homepage
4_adoptame_form
5_adoptame_urgent_cases
6_adoptame_ad_page

"Priscila did a wonderful job in Adopta-me's design, crafting a clean, slick image that radiates warm feelings of kindness and compassion, just the right mood for us! It was truly a pleasure to work with her and I deeply recommend Priscila, not only for the design skills but also for the impeccable work ethic."

"Priscila did a wonderful job in Adopta-me's design, crafting a clean, slick image that radiates warm feelings of kindness and compassion, just the right mood for us! It was truly a pleasure to work with her and I deeply recommend Priscila, not only for the design skills but also for the impeccable work ethic."

Jorge Diogo

Jorge Diogo

Founder of Adopta-me.org

Founder of Adopta-me.org

Founder of Adopta-me.org

Founder of Adopta-me.org

Founder of Adopta-me.org

Whether you need an MVP or you want to take your project to the next level, get in touch:

hey@priscila.pt

Whether you need an MVP or you want to take your project to the next level, get in touch:

hey@priscila.pt

Whether you need an MVP or you want to take your project to the next level, get in touch:

hey@priscila.pt

Whether you need an MVP or you want to take your project to the next level, get in touch:

hey@priscila.pt

Whether you need an MVP or you want to take your project to the next level, get in touch:

hey@priscila.pt